Communicating Ideas
Faculty : Pablo Zuloaga
Last updated
Faculty : Pablo Zuloaga
Last updated
In our first session, we explored the fundamentals of storytelling and its crucial role in presenting design projects effectively. Storytelling goes beyond language, it shapes emotional and cognitive experiences by engaging the sensory cortex. Through communication models, we examined the dynamic exchange between the sender and the audience, emphasizing the importance of context in shaping meaning.
We discussed how storytelling is a universal tool, present in everything from casual jokes to intricate narratives. At its core, it consists of four essential elements: context, character, point of view, and argument. To craft compelling stories, we identified eight key components: a strong opening, credibility through detail, intrigue, conflict, archetypes, metaphors, character transformation, and a powerful conclusion that leaves a lasting impact.
A well-told story creates an emotional connection with the audience, making it a vital part of any communication strategy. Understanding the audience is essential to ensuring that the message resonates effectively.
Working on the exercise with Javier turned out to be both insightful and beneficial. I often struggle to articulate my thoughts clearly, so this experience was particularly valuable for me. It gave me the chance to refine how I communicate my ideas and identify areas that need improvement.
At the same time, it was a great opportunity to learn more about Javier’s project, which could open doors for future collaboration. His questions challenged me to think more critically about my work and offered fresh perspectives I hadn't considered before. Overall, the exercise helped me strengthen my storytelling skills while fostering a deeper mutual understanding.
The project emphasizes the significance of communities, particularly migrants, and highlights people as valuable resources. These resources can serve as a means for personal growth and development, as well as facilitate a smoother integration process for others in the challenging urban environment of a city like Barcelona. The project's goal is rooted in collaborative making within maker spaces, utilizing digital fabrication, design practices, and technology to preserve and celebrate individual cultural identities.
Explore immigration's social impact by valuing skills and professions through collaborative maker space initiatives.
Empower and integrate individuals through collaborative making processes.
This project brings interactive artifacts into existing Barcelona communities to spark conversations, gather insights, and explore how ethics shape integration processes. Rather than starting with a fixed solution, it focuses on listening, observing, and co-creating with migrants and local communities through design, digital fabrication, and AI.
By embedding artifacts in real community spaces, such as maker hubs, cultural centers, or public areas, the project encourages dialogue about the role of migrants as active contributors. These physical interventions serve as touchpoints for discussion, allowing people to share knowledge, express cultural identity, and reveal barriers to meaningful inclusion.
Technology plays a key role in enhancing interaction and engagement. Digital fabrication allows for the creation of artifacts that reflect community identity, while AI is used to make these objects more adaptive and responsive. Whether through sound, light, or movement, AI-driven elements transform the artifacts into dynamic tools for storytelling and participation, fostering deeper community engagement.
This approach ensures that integration is not imposed but co-designed, with ethics at the center of the process. The ultimate goal is to build understanding, inform future design solutions, and create inclusive spaces where migrants' skills and aspirations are recognized and valued.
WHY: Migrants are valuable resources whose knowledge and skills should be recognized. This project fosters ethical, inclusive integration by creating spaces for participation and expression.
HOW: By embedding interactive artifacts in real community spaces, using digital fabrication and AI to enhance engagement, gather insights, and co-create solutions with local people.
WHAT: A series of interactive, ethically-driven objects that spark dialogue, promote cultural exchange, and serve as bridges between migrants and local communities in Barcelona.
Bringing interactive artifacts into Barcelona’s communities to spark dialogue on migrant integration. Using AI & digital fabrication, we co-create ethical, inclusive solutions shaped by those who live them. Let’s listen, learn, and build together!
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